Explore the System

KEYR is a Financial Advancement System designed to help you build, improve, and unlock better financial outcomes over time.

Start where you are, build consistent behavior, and progress into stronger terms as you advance.

Prefer a no-risk start? Start with Smart Start.

Build credit safely without borrowing. When eligible, you can move into real credit based on your progress.

Smart Start Check
Anchor
Secured
Matte • Foundation
Merit
Secured
Brushed • Progression
Ascend
Unsecured
Stealth • Growth
Apex
Unsecured
Polished • Premium Access

Anchor Secured

A secured credit card that introduces real borrowing and repayment to help you build faster.

APR20% (fixed)
Annual Fee$29
Deposit / Limit$100–$499
Balance TransferNot available

Merit Secured

A stronger secured tier designed to help members build credit, strengthen financial habits, and prepare for future unsecured opportunities.

APR16% (fixed)
Annual Fee$59
Deposit / Limit$500–$10,000
Balance TransferNot available

Ascend Unsecured

Unsecured access with significantly better pricing that helps more of every payment go toward principal instead of interest.

APR12% (fixed)
Annual Fee$79
Balance TransferUp to Approved Limit (2% fee)
ProgressionEligible for Apex

Apex Unsecured

Our lowest APR and strongest debt-reduction offering. Built for members who have demonstrated exceptional financial progress.

APR9% (fixed)
Annual Fee$149
Balance TransferUp to Approved Limit (0% fee)
PositioningPremium tier